Analytics API
The analytics API can receive events to allow full-funnel analytics and data parity with element and script implementations.
By default, Tipser elements send tracking events to the Analytics API.
API Integrations
You must implement a tracking script if you are implementing with Tipser APIs. Script tracking enables Tipser to provide you with a data dashboard of full-funnel customer actions.
Currently Tipser only supports defined tracking events. We provide both an endpoint for custom pixels and a tracking script that utilizes the API.
Event Tracking Flow
The following example demonstrates how a shopper might interact with your site, and what tracking events they might generate:
1. Shopper loads a page
| User action | Event name |
|---|---|
| The user consents to the data policy. | -- |
| The user rejects the data policy. | -- |
| The cart component renders on the page visited by the user. | view_cart-tab |
2. Shopper discovers a product
| User action | Event info | Event name |
|---|---|---|
| The user views a store component, or part of it. | view_shop | |
| The user views a collection component, or part of it. | view_collection | |
| The user views a product tile component. | If they refresh or leave and then return, another instance of the event is generated. | view_product_tile |
3. Shopper researches and assesses the product
| User action | Event info | Event name |
|---|---|---|
| The user clicks either a standalone product tile or a product tile in a collection. | click_product | |
| The user views the product details page, either as a modal or as an embedded product page. | By default, this event is sent with the click product event, but this is customizable. | view_product_details |
| The user adds a product to their cart, or increases the quantity of the product in the cart. | Increasing the quantity by any number triggers one event, and a parameter describes the updated quantity. | add_to_cart |
| The user removes a product from their cart, or decreases the quantity of the product in the cart. | Decreasing the quantity by any number triggers one event, and a parameter describes the updated quantity. | remove_from_cart |
4. Shopper decides to purchase
| User action | Event info | Event name |
|---|---|---|
| The user views the cart page. | view_cart | |
| The user opens the checkout view. | If the user refreshes the page or leaves and returns, another instance of this event is generated. | view_checkout |
| The user clicks the payment button. | click_payment_button | |
| The user views the order confirmation page. | If the user refreshes the page or leaves and returns, another instance of this event is generated. | purchase_completed |
Not all event types are represented in this example. Many events can be mapped onto a timeline, but some cannot.
For a complete list of events, see Supported events quick reference.
Updated over 1 year ago